Free State ResearchTracker
All advertisers · Stop the Ban PAC
Everything on file, cycle to date — including spending from before the last 7 days.Back to the last 7 days & booked ahead
Cycle-to-date — everything Sentinel has on file for the 2026 election. Station money is gross — what the advertiser is billed, not the smaller sum the station banks after the agency's commission; it is the figure the station quotes and the one a committee discloses to the FEC, so the two can be read against each other. Total on file is the larger of two reads of the same money: what the stations and platforms show (planned TV/cable/radio orders plus the high end of digital ranges) or what the committee has sworn to at the FEC (independent expenditures). The two are never added — an FEC expenditure for “television advertising” is the station orders it paid for. A floor, de-duped so order revisions, later invoices and amended filings are never counted twice (invoiced dollars are shown beside it, not added into it). Drill into every order behind it below or in the Library.
fcc 9 ads and contracts ↗ · export ↗
Planned by race: issue ad — no race $491,050
| flight | type | station · market | race filed under | spots | GRP | planned | invoiced |
|---|---|---|---|---|---|---|---|
| 2026-09-28 – 2026-10-11 | TV | WDAF-TV Kansas City | issue ad — no race | 93 | — | $95,250 | — |
| 2026-09-21 – 2026-10-04 | TV | WDAF-TV Kansas City | issue ad — no race | 122 | — | $138,875 | — |
| 2026-09-14 – 2026-09-27 | TV | WDAF-TV Kansas City | issue ad — no race | 101 | — | $133,875 | — |
| no dates | TV | WDAF-TV Kansas City | issue ad — no race | 42 | — | $61,975 | — |
| no dates | TV | WDAF-TV Kansas City | issue ad — no race | 40 | — | $61,075 | — |
| Total | — | — | — | — | |||
Broadcast (TV/cable/radio): planned = the station order (largest revision, counted once); invoiced = what the station later billed, shown beside planned and not added to it. Both are gross — what the advertiser pays, the figure the station quotes and the one a committee discloses to the FEC; where a filing breaks out the net, the order's own page shows what reached the station and what the agency kept. Spots = occurrences, how many times the ad airs on the flight, from the station's own schedule where the file was machine-readable — a floor, and a dash means the schedule was scanned or unread, not zero airings. Digital and FEC are not here — the platforms report delivery by state, not by media market. The flight dates tell you which fight a buy was really for.
63% of the audience these spots reach is 55 or older (37% is 65+); early morning carries the most spots (31%); the mix skews women (56%).
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 124 | 31% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 110 | 28% | 65+ (43%) |
| Daytime | 9 a.m.–4 p.m. | 78 | 20% | 65+ (40%), women-skew |
| Late news | 10–11 p.m. | 41 | 10% | 65+ (33%) |
| Prime | 8–10 p.m. | 38 | 10% | 35-54 (33%) |
| Rotator/other | run of schedule | 5 | 1% | 35-54 (31%) |
| Prime access | 7–8 p.m. | 1 | 0% | 65+ (32%) |
| Sports | game windows | 1 | 0% | 35-54 (43%), men-skew |
From 5 flights with a machine-read schedule ($491,050 planned). Spot counts are real. Who’s watching on air is modeled from each daypart’s public audience mix, not measured local ratings. The model and its sources ↗
Nothing beyond the filings yet.
Outlets: WDAF-TV
Markets bought: Kansas City · coverage 34% of Kansas voters (ceiling on exposure; analyst market shares)
Pickup since first seen: 0 news/social items · see them →